LCDs, Plasmas and High Definition TVs » Americans Favor Internet Over TV, But Do They Trust Your
Today's Popular Articles
Americans Favor Internet Over TV, But Do They Trust Your
Article:
The Center for the Digital Future today released its results for
the fifth year of their project, Surveying the Digital
Future. And what interesting results they are! More people
are using the Internet for more things, more often, but even
though it's their most important source of information, they
don't trust much of what they read. The big question for every
commercial website owner is, "Do they trust YOU?"
This article discusses the Center's findings, and provides some
key information about how to make sure your site is one of the
trusted ones.
The Statistics
78.6% of Americans use the Internet, and most of them would
rather give up TV or their cell phone than their Internet.
What's more, it's the most important source of information for
more than half of users. But there's a catch. Internet users are
now older (with consistent growth among older users) and wiser
(the average user has been online for more than 5 years). So for
the fourth year running, the number of people who trust only
about half of what they read on the Internet is growing.
Importantly, however, they DO trust their favorite websites...
In fact, 81.3% of users believe the information they read on the
sites they regularly visit.
In plain English, this means that if you can keep your visitors
coming back, they'll trust what you tell them. And with
credibility under your belt, selling is SIGNIFICANTLY easier, no
matter what your product or service.
So the real question for online businesses is, "How do I keep
'em coming back?" And the answer is... QUALITY article PR and
QUALITY content.
Quality article PR brings visitors to your site
Write helpful, informative articles and let other webmasters
publish them for free, in return for a link to your website.
It's that simple! Quality article PR increases your search
engine ranking and visitor traffic by increasing your link
popularity (see How to Top Google with Article PR). Just as
importantly, it gives you a lot of qualified referral traffic -
visitors who are already loyal because you've given them
something for nothing. Because your article is published on
numerous (tens, hundreds, maybe even thousands) of sites, people
from all around the world read it. If they like what they read,
they click on your link in the author bio at the bottom of the
article, and voila!, you have a visitor who's already impressed.
Quality content keeps 'em coming back
Of course, bringing in visitors is one thing; turning them into
repeat visitors is another thing completely. To keep your
visitors coming back, the content on your site needs to be
great. And by "great", I mean helpful, informative, unique, and
well written. Generally speaking, people won't come back just
because you have something to sell them. But they will come back
if you have something to TELL them. By providing helpful
information to your readers - information that isn't so
accessible anywhere else on the Net - you're on the path to
turning a visitor into a customer. (Don't forget, this is the
Today's Popular Articles
underlying premise of newspapers, magazines, radio, and TV.)
Quality is the key!
The most important thing to remember - whether you're writing
articles or web content - is that it absolutely, positively has
to be high quality. Quality, quality, QUALITY! I can't stress
that enough. It's the quality - not the quantity - of your
articles and content that really turns heads. Yes, it's true
that content is king. Yes, your web content can lead to a high
ranking, but only if it's good. Only then will other sites link
to yours. And yes, article PR can give you a high ranking, but
only if it's good. Only then will other webmasters believe it
will help their visitors and decide to publish it (giving you
the link in the author bio).
In other words, content may be king, but there's content and
there's CONTENT. Contrary to popular belief, content will only
significantly contribute to a high search engine ranking if it's
high quality. Likewise, content will only turn visitors into
customers if it's high quality. So to bring visitors to your
website and to keep them coming back, to make your website one
the trusted ones, make sure you write articles and web content
which is helpful, informative, unique, and well written.
Happy writing!
About the author:
Glenn Murray is an SEO copywriter and article
submission specialist. He is a director of article PR
company Article PR and also of copywriting studio Divine
Write.
- Free Satellite TV - Myth? Real? or It's Just a Joke?
Free satellite TV is the biggest myths on the internet, is this statement true? Read the insider's view on this issue.... - TV's Effects On Your Family: Lessons From The Easter Egg Hunt
It was the big Easter Egg Hunt. My friend Christy and I lined up with the other kids. We all gazed greedily at the field of goodies before us. "GO!" yelled the announcer. En masse we rushed forwards. For some reason, everyone veered to the left. I... - How Satellite TV Works
Gone are the days where you could spot a satellite dish six blocks away. Today’s dish is drastically smaller, much more reliable and considerably less expensive than its enormous ancestor....
49 Users Online